Practical demonstrations by Giorik chefs are an ever more important feature of our technical-commercial meetings with customers, enabling them to make an immediate assessment of the quality of the product on offer. After the highly successful cooking demos staged in Seoul, S. Korea and in Bandung, Indonesia, chef Andrea De Dea, who has been working on product development with Giorik since 2008, will be flying to Kuala Lumpur, Malaysia, to deliver a practical training course in the use of Giorik ovens. The audience will be made up of catering professionals, customers of the firm Starkey Industry, Giorik’s Malaysian importer since 2011. The partnership with highly-skilled chefs invited to test our equipment in person before it is put on the market, is yet further evidence of the sales support that backs Giorik products. It is the ideal marketing tool for training, informing and loyalty-building among an ever more knowledgeable and demanding client-base. The demos will take place on 15, 16 & 17 April at the exclusive Tudor-style venue, the Royal Selangor Club in Kuala Lumpur.