Giorik is continuing to notch up trade fair commitments. From 8 to 11 November the company will be taking part in SHIRE 2017, Bulgaria’s leading international hospitality fair, at the INTER EXPO CENTER in Sofia (HALL 5 STAND B6). The Italian company will be presenting its products at the event alongside ROBUSTA of Plovdiv, its long-standing Bulgarian importer. During the course of the 4-day event, Giorik will have the possibility to consolidate its excellent commercial ties with customers in the field. The fast-moving increase in sales Giorik is witnessing in the Balkan country is partly the outcome of the excellent business relations between Italy and Bulgaria (Italy has become Bulgaria’s second-largest business partner, with record-breaking trade in excess of 4.5 billion Euro in 2016, according to figures published by ISTAT, the Italian statistical institute). But above all it is the result of the tried-and-tested quality of its equipment, which is just what the HO.RE.CA field is looking for in order to improve quality standards and modernise the catering trade.