The objective: to be fertile ground in which to forge new business relationships and generate new ideas. This is the challenge set by Sirha, the international hotel and catering trade fair held in Lyon from 24 to 28 January 2015. This show, which has now been going for over thirty years, prides itself on its highly innovative approach and ability to spot all the latest industry trends, acting as a real catalyst for catering brands. This is naturally a golden opportunity for Giorik that will be exhibiting at the show together with the Eberhardt Frères Group, the exclusive importer in France, displaying the complete range of ovens, the cooking appliances that best represent the company’s own innovative spirit. There will be live demonstrations by three chefs, led by Morgan Pasqual, owner of the 5 Sensi restaurant in Vicenza, endowing the brand with an even more vibrant and memorable image.