Eating habits are in a constant state of evolution. Ever-changing tastes, cooking techniques and eating-out preferences present an ongoing challenge and it is essential for both consumers and professional operators to have a means of decoding the language used by today’s catering industry. SIRHA, the World Hospitality and Food Service Event on from 26 to 30 January 2013 in Lyon provides such a tool, following its avowed vocation to showcase all the latest trends. Naturally Giorik cannot possibly miss the opportunity to take part in this creative workshop, not only to draw inspiration for new design ideas from all the latest innovations but also to make a major contribution in the field of state-of-the-art catering equipment. Giorik will be exhibiting at the show alongside Eberhardt Frères, Giorik’s sole import agent in France, displaying the complete range of ovens, the appliances that are truest representation of the company’s innovative ethos.