Important event for Giorik in the States.
The élite of global HO.RE.CA will once again be coming together in May at McCormick Place, Chicago IL, where it will be attending the NRA SHOW (National Restaurant Association), the leading exhibition for the catering and hospitality trade on American soil. As ever, Giorik will be taking part in the event alongside its long-standing business partner, the Standex Group. In particular, the area dedicated to the Italian company will be located on the stand of BKI Worldwide, a company which is part of the Standex colossus. NRA will first and foremost afford Giorik the chance to show off its finest products to the booming North American market. The fair is the perfect place in which to consolidate or establish major new business deals. Over 70,000 professional visitors are in fact expected over the course of the 4-day event, bearing witness to just how important this event is. In true American-style, there will be no shortage of entertainment and shows. NRA is famous on the trade fair circuit for regularly hosting artistes of international calibre to entertain its visitors. This year, popular Australian rock star and winner of 4 Grammy Awards, Keith Urban, will be performing at the opening.